This identity and packaging design project for a soup brand involved followed the design thinking methodology. The research phase consisted of investigating the client needs, competitor analysis through survey, interviews and observation followed by analysis of the results and developing a communication strategy by creating user personas. The deliverables of the project were prototypes of brand elements and variations of packaging.
Design Process
Project Process
Conceptualisation Process
Moodboard
Colour Palette
Initial Illustrations
Initial Illustrations
Initial Illustrations
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