While working as a designer at Kitman Labs, I got an opportunity to visually represent the design principles that we as a team followed. Following a collaborative workshop, we came up with these principles as a guide and a way for us to remember what matters most to us as a team and to our users. It was then my task to create a visual imagery representing these principles, that could be used in various brand communications. I tried to keep the imagery simple yet effective of communicating the essence of each design principle.
