Who doesn't get overwhelmed and confused while selecting wine at the wine aisle? This business innovation idea was developed to empower a wine novice shopper and help them choose the right wine to pair with their dinner. This project was a part of a startup weekend hosted in Google HQ, where I worked as the sole designer within a team of young business strategists and technologists. This concept was conceived by us over a weekend and the rapid prototype was developed by me within a few hours.
The Problem
Developing The Business Strategy
The B2B Business Innovation Concept
A B2B solution where expert wine sommeliers would help. create a database of best pairings according to dinner choice, budget and occasion. Using machine learning and algorithms a system could be developed to help make right choice every time. This service would be provided as a subscription to supermarkets, which merges with their in-store stock data.
How It Works
A confused wine novice would see a touch screen display/ mounted tablet in the wine aisle. They would feed in their choices of dinner, budget and occasion. The system would give them recommendations of the wine and exact location of that wine in the wine aisle. Overall, enhancing their experience and increasing sales for the business.
MVP was created and tested with shoppers for their feedback
