Who doesn't get overwhelmed and confused while selecting wine at the wine aisle? This business innovation idea was developed to empower a wine novice shopper and help them choose the right wine to pair with their dinner. This project was a part of a startup weekend hosted in Google HQ, where I worked as the sole designer within a team of young business strategists and technologists. This concept was conceived by us over a weekend and the rapid prototype was developed by me within a few hours.